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CATEGORIES |
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Merchants
ONLINE ORDERING or DOWNLOAD APPLICATION Compete for the HOT SPECIALS spot on our Home Page! |
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Can a Merchant advertise as an Affiliate? Certainly, however the cost of an ad may prove more cost effective than paying affiliate rates, which are usually a percentage of sales generated through their links on our website. If you do wish to discuss the possibility of advertising as an affiliate, feel free to contact us via email or by phone to discuss it. What are the advertising rates? To the right you'll see our ad sizes and pricing. Prices include the artwork for your ad but you may provide it yourself if you'd prefer. What if I want to change my ad in the middle of a run? You change your ad anytime during its publication run. We charge an hourly rate for changes, based on the quarter hour. How does ABC promote the local merchants? We use both traditional and Internet marketing strategies for promoting our local merchants. Newspaper ads, direct mailings, flyer distribution, and other forms of traditional marketing are used. Online, opt-in emails to registered consumers notify them of current specials and discounts based on their interests. Search engine optimization techniques using keywords are important for the best search engine rankings. Various visitor measurement tools are used to determine traffic to our website and we are constantly revising our webpages to get the maximum reader exposure. In addition, Anza Business Center is currently introducing new features that will showcase our local merchants in both static and dynamic ways on and offline. The registration process asks them to specify their interests. How will email be used as a marketing tool? Soon advertising merchants will have the opportunity to promote any monthly discounts or specials directly to our database through emails. This will give you a means of distributing coupons to opted-in residents wanting your products and services. We are currently focused on building our database so if you have any friends or neighbors who want to recieve coupons from your business, have them go to our home page and sign up in the box that says "Get Free Email Updates". How do I place my ad with you? Download the Advertizing Application form. Mail it to us at the address below. You may include your check per the pricing schedule included or wait for us to invoice you. Online payment options are in negotiations to be available soon. In what format does ABC need the artwork? Artwork must be formatted to RGB at 72dpi as either a GIF or JPEG in the exact dimensions noted in the samples. They can have square or 10px rounded corners. We prefer they have a 1px black outline, if any. What does ABC need to create the artwork? If you want us to create your ad, we require three things, as applicable: your text in a Word document, a 150dpi GIF or JPEG of your logo, and any graphic(s) or digital photo(s) you would like us to use. Remember that these ads are small so some detail may be lost. Put these elements in a Zip file. You then need to apply for a free account at www.YouSendIt.com, where you can upload your files for us to retrieve. We will be notified that your files were submitted and we'll let you know when we have them in our possession. How can I get my ad in one of the HOT SPOTS on the Home Page? We believe that competition is good for business. Anyone can pay for an ad but not everyone can "earn" a "recommendation". Therefore, Anza Business Center's "HOT SPOT" ads are won through a healthy competion with other local merchants. To participate, you must be an advertising local merchant with ABC. Submit your monthly special or discounted product or service in Word Doc or PDF format to ABC via email by the 15th of the month prior to month it will run. You may also request that we design the special for you on the Order Page. Then go to our Order Page and submit your payment to participate. Your special will be linked as a pop-up file to your current ad or ads as specified by you. We will compare all submissions and select the very best deals each month, posting the winners on our home page. Check our home page the first of the following month to see if you were nominated as a "Recommended Local Merchant", sharing a HOT SPOT with other local winners. [Policies to come] We look forward to doing business with you. If you have any questions or suggestions, we'd love to hear from you.Regards,
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